Pay attention to these biases

• Love/Hate Bias
  • Favor those you like and disfavor those you don’t. Follow predispositions to the point of ignoring faults in friends and virtues in rivals.
• Authority Bias
  • No matter how educated, confident, experienced someone is: they can always be wrong or make mistakes.
• Loss Bias
  • We overvalue the things we already own.
• Contrast Bias
  • The contrast effect makes anything look good when placed alongside something horrible and vice-versa.
• Social Proof Bias
  • The desire to prove yourself to someone can lead to being arrongant or do things we shouldn’t.